Kaptur Welcomes New Marketing Intern

We’re excited to have David Engle join us as a Marketing Intern for the summer. We wanted to find out all about him, so we asked him a few questions. Here are his responses:

Why did you want a summer internship at Kaptur?

I wanted to be immersed within the startup industry to be able to learn all the ins and outs from the way business is conducted to the everyday culture. Kaptur seemed like a perfect fit because it was an internet startup, based in NYC, and had a sizable team of employees.

What do you want to be when you graduate from college?

I want to be an entrepreneur that enjoys every day on the job and is able to support and impact many lives throughout the local community.

What’s the most important thing you’ve learned so far (if anything)?

The most important thing I have learned at Kaptur is to have fun while working. Most people go to work from 9-5 to earn a living, but what Kaptur has shown me is that not only is working at Kaptur trying to make a living, it is a way of life (shooting down helicopters with nerf guns). Within the first week of interning at Kaptur I realized that when I open my first business I will ensure that everyone enjoys their job, no matter what the cost.

If I gave you 1 million dollars how would you spend it?

I would take $400,000 and buy a foreclosed house and start renting it out until the economy turns around to be able to sell it. Invest $100,000 in the stock market, mainly low priced food companies. $200,000 to create a non profit organization focused on feeding healthy meals to homeless and underprivileged children within the United States. Finally I would take the remaining $300,000 and buy a big piece of property in Colorado to farm and live off of.

If you could only take 3 things to a desert island with you what would they be?

1) Another person, preferably a medic.
2) Water purifier to clean the ocean water.
3) Knife

Thanks David! Very logical answers…we can tell who’s the brains in the marketing team ;)

And this is what David likes to Kaptur when he’s not shooting helicopters down with nerf guns in the office: www.kptr.it/leadershiptraining

Haute Couture Wedding Invitations: Connor Stationery at Barney’s

Our guest blogger today is Deborah Meijer, who spoke to Connor Stationery Creative Director, Henri Richter-Werner.

Shortly after the marriage proposal takes place, the wedding date is bandied about. And after the wedding date is finalized and wedding venue chosen, the next logical bridal step is choosing the invitation. For that, if you need wedding stationery befitting your Haute Couture Chanel wedding gown, Connor Stationery is the place to go. Just as fashion has inspired table centerpieces, dinnerware, color palettes and wedding cakes designed to match your dress, that A-list bridal dress you splurged on certainly deserves the finest lifestyle brands.

First, a few things the company is not, according to Connor’s Creative Director, Henri Richter-Werner:

“We are not your grandma’s dusty stationery with ornaments, bows and ribbons. We are not your neighborhood stationery store. We are not just a service business. We do not just sell paper.”

That straight, Richter-Werner tells us what Connor is:

“Connor is a modern and unique lifestyle brand, one that delivers the finest, most incredible and superior dimensional engravings. With Connor, it’s as if Tom Ford wanted to design stationery. We are Lesage to Chanel, what Hermès is to leather goods, what Connolly Leather is to Aston Martin or Rolls Royce. What Connor aims to supply to its clients is an unsurpassed level of taste and quality.”

With embossed images ranging from custom-designed elephants balancing on a ball to a pistol shooting xoxo, it is apparent sooner rather than later that Connor is not your grandmother’s pastel, bordered note card with the swirly ball of embossed entangled initials.

“Other stationery companies simply provide a service. Connor’s point of view is to deliver the unexpected, the unique, the lifestyle. It’s lunch at La Grenouille versus lunch at Panera.”

Richter-Werner’s analogy to a French restaurant is an apt one, since all Connor Stationery engraving is done in Paris.

“I have met with engravers from England, Germany, Spain, and I will soon visit Argentina, all in an effort to look for new ways of executing one-of-a-kind engraving,” says Richter-Werner. “The way I look at it is: I craft simplicity with the limelight on engraving,”

Richer-Werner and his business partner, Justin Felber, started Connor a few years back, and just this past fall, moved to Barney’s in New York City. Future plans include targeting other luxury accessory markets and expanding to the digital word down the road. But for now, they are content to make sure their brand reflects the level of perfection their high-end clients demand. Whether it be an A-list celeb, Graff Jewelers, or even an invitation they produced for a recently-held Blenheim Palace Foundation dinner attended by the 11th Duke of Marlborough, Connor seems to be the go-to company for high-end commissions.

“For the Blenheim Palace invitation,” says Richter-Werner, “we used a new technique. We weren’t happy with the standard ink colors available for engraving the Blenheim Palace image. So we mixed inks to achieve a color we call graphite-silver. This color had never been done before. But we wanted to achieve a different look, one befitting the finest example of English Baroque design in the United Kingdom, the palace birthplace of Winston Churchill and World Heritage Site. We spent our own funds to achieve the quality we needed for that commission.”

Speaking of quality, the tiny dot that appears on their website as well as embossed on each card and envelope, is a Trademarked Connor design, designating the finest workmanship and taste that money can buy, according to Richter-Werner, and will be instantly recognized by the true connoisseur.

Although Connor is known to dictate its artistic point of view, whenever possible Richter-Werner likes to meet Connor clients in person.

“We take direction from the client. We like to see their sensibilities. Are their glasses contemporary or vintage? Do they mix a white gold watch with yellow gold rings? Are they chunky jewelry, Chanel traditional, Staurino? I look at accessories, even nail polish—is it Rose Insolent or the edgier Blue Boy of Chanel’s latest season? As I talk with the client, I am subconsciously noticing all these things.”

Their designs are noticed as well, particularly by luxe brands such as Manolo Blahnik and VanCleef and Arpels. Both have commissioned Connor to design cards to celebrate an anniversary, to give as a preferred client gift, or to invite treasured guests to a party.

“These luxury brands see that we craft a work in the language of fashion,” says Richter-Werner. “Van Cleef hired us to design a holiday card. We designed a hot-air balloon that was one-of-a-kind, not just in the execution, but also in the design. We pay close attention to minute detail with dimensional engravings done in hardened steel, as opposed to photoengraving. We use 4-ply stock with embossed and raised dimensions of impressions that are superior, in our opinion, to any other engraver.”

And Connor looks at big-picture design. “If you examine our website, you will see that it reflects our point of view and quality,” says Richter-Werner. “You know you are in a world of luxury and refined taste. There are hundreds of paper companies out there, but our website alone shows what we represent.

“In addition, we take a cohesive approach to our product. When we are designing, say, a wedding invitation, we will also link that design to your save the date, to your thank you cards, and we even keep in mind birth announcements, should you need them sometime in the future.”

To sum up the design philosophy of the haute couture of stationery, Richter-Werner points out that, “Anyone can buy the best paper. To that, we at Connor add the best and most desirable design.

Game, Set and Love Match

All of us are excited about opening day of the US Open next week. Of course, we’re not alone: introducing Jessica and Steven Nelson, a perfect love match. This sporty couple served up some lovely tennis touches when they tied the knot on September 4th, 2010.

Jessica and Steven, both from tennis enthusiast families, were practically born with rackets in their hands. When they joined Iowa State University Tennis Club, it was clear they had met their match. Two years later, Jessica and Steven were watching Iowa State compete when Steven suggested they take the opportunity to play on the large stadium court. As they made their way down the steps, in the center of the court sat a vase of roses. Jessica knew what they meant and began to tear up.

“He told me how much he loved me and how he wanted to spend the rest of his life with me and that he wanted to make me as happy as I make him,” Jessica said, recalling the moment. “Then he got down on one knee and asked me to marry him. I said ‘yes’, and we hugged and kissed and then he put a very beautiful ring on my finger!”

Credits:
Jessica Nelson (the lovely bride) is a graphic designer and designed the tennis ball wedding favors and the save the date invitations
Slava and Sara Slavik Professional Wedding Photography

July 24, 2011 – Marriage Equality arrives in NY!


Today is the first day same-sex marriage is legal in the state of New York! Kaptur is excited to be on the scene in both Manhattan and Brooklyn today to witness the historic events. 823 couples entered a lottery to receive wedding permits in New York City today, and couples started lining up at 4:30 this morning to be the first to wed! Throughout the day we’ll be bringing you some of the sights and sounds from the City Clerk’s offices. Early this morning, couples on their way to get their marriage licenses in Manhattan were cheered on by crowds with rainbow colored umbrellas (blocking out the sun on this day of 90+ degree heat!).

Weddings we wish we’d been invited to…Thailand edition

It’s Friday, and here in the Kaptur office we’re looking out at blue skies and daydreaming about the weddings we wish we’d been invited to…like this gorgeous wedding on the beach in Koh Samui, Thailand. Beautiful scenery, stunning bride and what looked like a very fun party! We love how the white and aqua pallette perfectly echoes the sand and sea surroundings.

Congrats, Ruth and Marty! And we’d love an invite for your next shindig!